% Returning Customers
| (metric) | Month 0 | Month 1 | Month 2 | Month 3 |
|---|---|---|---|---|
| % Returning | 100% | 42% | 31% | 24% |
| Loyalty | 100% | 58% | 45% | 38% |
| vs YTD | — | +3.2% | +1.8% | +0.9% |
| POS | 100% | 28% | 19% | 14% |
| vs YTD | — | -1.1% | -0.8% | -0.5% |
Frequency (Orders)
Average Order Value (£)
Average Spend per Customer (£)
Highlights
ROAS 4.2x Social
Social media delivers 4.2x ROAS, outperforming paid search at 2.8x.
Reallocate 20% of paid search budget to social campaigns for the next quarter.
Regulars 58%
|
New 42%
Regulars (3+ visits/month) generate 58% of revenue but represent only 24% of customers.
Launch a tiered loyalty program targeting the 2-visit cohort to convert them to regulars.
Wait Time 72% < 5m
72% of orders served within 5 minutes. Peak lunch pushes 18% above 7 minutes.
Add a runner role during 12-14 to cut orders above 7 minutes by half.