Segment Overview

Total Revenue€112,500
+5.1%LFL
Avg Ticket€8.50
+2.1%LFL
Transactions13,235
+3.0%LFL
Top SegmentCBD
+8.4%LFL
Bottom SegmentRural
-1.2%LFL
LFL Growth+4.3%
+4.3%LFL

Segment Breakdown

SegmentRevenue (€)TransactionsAvg Ticket (€)Mix %LFL %
CBD€42,2004,965€8.5037.5%+8.4%
Affluent€33,1003,576€9.2529.4%+5.2%
Suburban€25,4003,308€7.6822.6%+3.1%
Rural€11,8001,386€8.5210.5%-1.2%

Highlights

CBD 38%
|
Affluent 29%
|
Suburban 23%

CBD locations deliver 38% of total revenue with the highest average ticket.

Prioritise new site openings in CBD areas where density exceeds 5,000/km².

Regulars 58%
|
New 42%

Regulars (3+ visits/month) generate 58% of revenue but represent only 24% of customers.

Launch a tiered loyalty program targeting the 2-visit cohort to convert them to regulars.

Afternoons +50% LFL

Weekday afternoons are strong growth drivers.

Replicate promotions/tactics in weaker dayparts (e.g. mornings or evenings).